NAMING YOUR BUSINESS » 5 Fatal Mistakes Online Entrepreneurs Frequently Make When Naming Their Brand
Many online entrepreneurs give very little thought to naming their business. They come up with a great idea, and brainstorm a few names, and then go with it.
For a variety of reasons, this is a very bad strategy from a legal perspective. In today’s video I talk about 5 of the biggest mistakes I see business client’s make when coming up with a name for their business, brand or product offerings.
Here’s a sneak peak:
0:55 – They don’t give any thought to the name and what it really means
1:43 – Don’t do a proper knockout name search
2:39 – Don’t search for name variations
3:42 – They pick a name that is incapable of receiving trademark protection
6:37 – Not properly policing and protecting your brand names.
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James W. Hart
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